The Project
For this redesign project, I'm aiming to enhance the aesthetics of the product as well as making the information more legible. The original design suffered from a so-so graphics and bad typography that doesn't show the information hierarchies well. It was a bit hard to know what kind of olive oil it is from the original system, and the back label was really hard to read.

The Challenge
The number of information as well as its hierarchies are very large, especially on the front face of the product. The product information includes its name (Extra Virgin Olive Oil), its brand (365 Everyday Value), its product line (Organic), its flavor (Mediterranean Blend or Italian), its property (Cold Pressed), and volume of the bottle. These information have different importance, and it is crucial to nail them down to inform the user the most important ones first.

The Design
Since olive oils are always at the highest end of cooking oil products, they are almost always associated with healthy lifestyles. Because this product line is also organic, I chose to make the design to tell the green and natural aspect of the product.

Humanistic serif typefaces are usually great at resembling natural feels due to their calligraphic feeling and organic letterforms, so I narrowed down the choice of typefaces to a list of humanistic serifs. At the end, Monarcha is chosen to be the main title face of the product thanks to its natural feelings and dancing letterforms. Frutiger is also chosen as the face for displaying small texts, as sans-serifs are normally more legible at very small sizes.

Since there are so many information hierarchies, I chose to place an image in the center of the label which separates information apart into the top part and the lower part. The top part would have the product line, product brand as well as the product flavor as they are the most important information. The lower part would have the product name, product property, as well as the bottle volume. I chose two photos of olives with branches with similar lightings to separate them apart for two different flavors. The two photos have different color palettes, further helping their distinctions.

Package Design

Original labels on the shelf.
Some type-choice concepts with examples.

Extra Virgin Olive Oil Redesign


The Project
This project is about designing a hypothetical company as well as the packages of one product line. In this case, my company would be aiming at producing traditional Chinese deserts and my product line is bean cakes of different flavors.

My company would be aiming at selling Chinese snacks that originated from Wu Commandary. Ideally, the company would stretch its product line to both domestic markets and international markets.

For this iteration of product line, it would be hypothetically sold in international markets toward Chinese people who stay abroad as the main customers. In the U.S. market, traditional Chinese bean cakes are hard to come by, and they are usually marketed at the lower-end side. This product also aims at providing a higher-end proudct for customers.

RESTRICTIONS: Only use E-flute corrugated cardboard as the material of the package; Consider the identity of the company as well as the product line.

The Company
Building a comprehensive visual language of the identity of the company was quite a challenge at first. It's also quite hard to give the company a good name. I started from researching traditional names of the Wu commandatory and finally ended up with WUJUN, hence the name WUJUN PAVILION. The logo came from forms of ancient Chinese scripts combined with modern radicals. The water radical symbol as well as house symbol goes well with PAVILION and Wu commandatory, which has a lot of rivers and lakes.

The Bean Cakes
The bean cake product line would include four different flavors: Mung Bean Cake (green-bean cake), Soybean Cake (yellow-bean cake), Adzuki Bean Cake (red-bean cake), and Mixed-Ingredient Cake (cake with eight treasures.) The product names are spray painted with flourescent paints to give a shinny look. Each package would have 12 small cakes of different surface patterns, which are laser-cut on the package for their presentations. Product information is UV-printed on the front and back of the packages.

Package Design

Yellow paint masks.
Spray-painting flourescent red.
Near Perfect Registration.
Scored folding lines.

Bean Cakes Package Design


The Project
The project is about designing a package for Federschwert V4, a training longsword for Historical European Martial Art (HEMA) practitioners. The original training sword was made from Blackfencer, and it didn’t have any noticable package. Instead, it came with very rudimentary cardboard box with some bubble wraps inside.

In order to reduce waste and increase value of the product, a new package is needed. Such package should not only show the essential details and information of the product, but also it should be functional to be reusable after the product is unpacked.

Currently, there’s no retailers selling this product, as it’s sold purely online. However, with the increase interest in HEMA, sword shops start to emerge from places to places. As a result, a good package that’s suitable for retail selling is needed.

RESTRICTIONS: Design a package for a product that is reusable by itself.

Federschwert means Feather Sword in German, and it was a word used for centuries to describe a specific type of training longsword. Around 5 centuries ago, a specific type of German training longswords were made blunt with less mass on the blade to make them hit as soft as possible and more mass near the hilt to compensate for the overall weight and center of gravity. Because those swords felt pretty light compared to their massive size, they were called Feather Swords, hence their name Federschwert.

Today, with advancement in material, technology, and productivity, legitimate training swords are made in either metal like old ones or in synthetic materials, which is what this product from Blackfencer is made out of. Synthetic materials are basically plastic but they are no where near fragile, some of them would even beat their metal counterparts in term of durability.

Synthetic training swords hit much softer than metal training swords, but they are usually too smooth to simulate binding techniques. Hence, synthetic swords are mainly used by beginners in HEMA and they are usually marketed on the lower-end as cheap wasters.

The Package
For this package, I’m aiming to have all the important information of the product labled for future possible sales in retail stores as well as turning the package itself into a functional piece so people won’t throw it away after they've opened the package.

I added the sword’s length, width, thickness, weight, center gravity, and stiffness on the surface as they are the most important information for HEMA practitioners. On the inside of the package, a cutting pattern graph for practice as well as hanging hooks & stickers are added so that people can hang the piece up on the wall and practice cuttings according to the graph. The package would also act as a hanger for the sword for better storages.

Package Design

Finished vinyals on the front package.
Pealing off vinyal stickers.
Struggling on vinyal stickers.
Finished off stickers.
Pealing off vinyal stickers.
Some warpped lines.
Checking if the stickers are well registered.

Federschwert V4 Package

back to top

Ⓒ Yuexin Huo All Rights Reserved